How to use social media in your small business?

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Written by Jaqquline Lawrie

With any small business starting it’s important to build recognition among the community and get noticed. This is when social media becomes handy because you can reach a large audience easily without spending a fortune.  According to a 2017 Sensis Social Media Report, 79% of people currently use social media making it crucial your business optimises social media to the best of its ability. Here are a few handy tips on how you can use social media in your small business:

Create a Facebook Page

Facebook should be your first move on the social media scene. Not only was Facebook the first social media application to surpass 1 billion active users but it now currently holds 2.2 billion active users according to Statista. Facebook is more than just networking with friends, it’s also a way for people to research local businesses, read and write reviews and stay updated on current affairs. Once you have created your Facebook page it’s important to share it with your friends, family and co-workers in order to get the page noticed and up and going. From there you can advertise your page using specialised marketing and target a more distinct audience that you want to attract.

Get MailChimp

You’ve probably heard about MailChimp but if you haven’t it’s a marketing automation platform that offers an email marketing service to clients small and big. Once you’ve got a following its important to continuously communicate with them and spread your message. By gaining subscribers on MailChimp you’ll be able to send out weekly newsletters and emails about your service or product. Another great tip is you can connect your MailChimp to Facebook so your followers can subscribe from one platform to another easily.

Create a Twitter Account

Another platform great for communicating with a large audience on a personal level is Twitter. Twitter lets businesses of all sizes communicate with people on a one on one basis where they can keep their followers up-to-date on current news affecting the business. In addition, Twitter also lets you spread messages, resolve customer issues and release information in real-time.

When operating Twitter though it’s important to be consistent and post daily, reply to your followers and jump on current trends. By being consistent, interactive and following trends it will not only get you noticed but also show your businesses personality in a new light. Check out this guide on twitter tips for detailed information on how to use Twitter.

Overall, social media is a simple and easy way to stay connected with your audience. When users visit your website, you should make sure that they follow your social channels before leaving your website. You can do this by giving pop up with a call to action to follow your brand on social or add Facebook Follow box via Facebook Social Plugins. If you can get them to follow you on social, then you get multiple chances to convert them in future. Ultimately, don’t we all want to get more customers? Without a regular stream of clients, a business can die. Social Media Marketing is the best way to retain and grow your customer base.

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